Goals as Reference Points: Empirical Evidence from a Virtual Reward System
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چکیده
منابع مشابه
Goals as Reference Points: Empirical Evidence from a Virtual Reward System
Heath et al. (1999) propose a prospect theory model for goal behavior which offers insights on how goals affect individual and group performance. Their analytical model is based on the assumption that goals inherit the main properties of the prospect theory value function, i.e., reference point dependence, loss aversion, and diminishing sensitivity. Evidence from laboratory experiments as well ...
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ژورنال
عنوان ژورنال: Decision Analysis
سال: 2016
ISSN: 1545-8490,1545-8504
DOI: 10.1287/deca.2016.0331